2021 • Samsara

Scoring Driver Safety

I led a project to define a long-term vision for how drivers are scored in the Samsara safety platform.


About Samsara

Samsara is an enterprise hardware + software platform for connecting physical operations (like vehicles and other assets) to the cloud. I work on Safety, which is an area that uses AI dash cams and other hardware to capture events like speeding, distracted driving, and crashes.


The Challenge

The Safety Score, a highly visible (and sensitive) feature of our highest-ARR product, had low adoption in customer workflows and often required heavy customer support involvement to set up properly.

Safety scores are used to identify which drivers should be coached on safe driving practices, and manifest as a number between 0 and 100.

Scores Scoring formulas are configurable by customers


The Product

I designed a guided onboarding flow and settings overhaul for Safety Scoring, geared towards increasing feature adoption and reducing customer support tickets.

While it’s not yet GA’d, the updates have seen relatively rapid adoption in beta as well as positive customer feedback.

Snapshot of the product A snapshot of the onboarding experience


Looking for a full case study?

Includes an interactive prototype, design process + more.


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